Hello friends today we will introduce you to the world of inbound marketing and provide you with a big picture view of everything you need for a successful in inbound marketing strategy. Let's start with the biggest question of them all, why before understanding why inbound is transforming the way the world does business let's take a moment to think about traditional marketing in traditional marketing companies focus on finding customers generally they use techniques that are interruptive these techniques could be anything from cold calling in print advertising to TV commercials and junk mail but technology is making these techniques less effective and more expensive caller ID blocks cold calls, DVR makes advertising less effective and spam filters block mass emails but it's still possible to get a message out using these channels but it costs a lot more. Traditional marketing is interruptive and marketer-centric the traditional way of doing things is convenient for the marketer because they can push content in people's faces whenever they want, even when those potential customers don't want it, but it's not such a great experience for the user.
The potential customer inbound marketers flip this model on its head so what is in town, all about well inbound is a fundamental shift in the way we do business instead of that old interval based message where the marketer or salesperson had all the control in mount is about empowering potential customers instead of interrupting people with television ads they might create videos that potential customers want to see instead of buying display ads in print publications they could create a business blog that people would look forward to reading and instead of cold calling make create useful content so that prospects can contact them when they want more information inbound marketing is marketing focus on getting found by customers its customer-focused it's helpful would not you prefer to deal with the business that is focused on your needs instead of their own you've probably come across some of your favorite brands actively practicing inbound marketing, it’s that problem-solving blog post that shows up near the top of the search engine, it's the new solution that was discovered on LinkedIn or the product review that was found on Facebook, inbound is about being a part of the conversation being a part of that conversation mean sharing helpful relevant content with the world, it's about drawing people in that's why it's called in down after all and most of all it's about creating marketing that people love in today's world, buyers have all that power think about the process you went through the last time you made a purchase, did you call up a salesperson asking to buy or did you hop online and do some research. it's time for you to support that buying process it's time for you to join it and empower your potential customers to make the right decisions for themselves, so how do you actually do inbound well the best way to start is by understanding the in down methodology this is the inbound methodology, it illustrates the four stages that make up the inbound marketing and sales process these stages are attract convert clothes and delight list along the bottom of the methodology. Are the tools companies typically use to accomplish? some of tools like email can starting at the beginning on the Left, you will need to attract strangers to your site turning them into visitors, some of the most important tools to attract new users are blogging optimizing your website and social media, once you have attracted new visitors the next step is to convert some of them into leads by gathering their contact information at the very least you'll need their email addresses contact information is the world of inbounds currency in order for your visitors to offer up that currency willingly you'll need to offer them something in return that payment comes in the form of offers like eBooks white papers or tip sheets whatever information would be interesting and valuable to your prospects you can convert visitors into leads by using what's called as you might have guessed the conversion process website components like calls to action and landing pages can entice these visitors and help you get information about that moving along now that you've attracted the right visitors and converted the right leads it's time to transform those leads into customers in the clothes stage tools like email and CRM can be used to help sell to the right leads at the right time.
Inbound is all about providing remarkable content to your users whether their visitors leads or existing customers just because someone is already a customer doesn't mean that you can forget about them. Inbound companies continue to delight and engage their customer base turning them into happy promoters of the products and services they love then the whole methodology start back at the beginning when promoters talk to their networks more strangers and spread the word about your products and services. What you don't see written in the methodology is analyze why, because analysis is part of every single thing you do with your inbound strategy anything you do any piece of content, you create a campaign and launch or any marketing action you undertake should be analyzed to be a true in mail marketer and a truly successful one you need to know what's working what isn't and how to implement new solutions and improve your efforts as efficiently as possible.