How do you get
authoritative sites in your niche to link to you, even if you don't have a
Fortune 500 marketing budget or connections with influential bloggers? If you
have ever asked yourself this
question, then you will love The Reconstruct Technique. It's a strategy that I have used to build high quality
backlinks to sites in pretty much every niche under the sun, from internships
to insurance. In this blog I am going to teach you exactly how you can use The Reconstruct
Technique to generate links and traffic to your site. Keep reading before I get
into the nuts and bolts of The Reconstruct Technique, let me tell you a quick story.
When I started my blog, xyz.com, I knew that I was entering one of the most noisy,
competitive spaces online, internet marketing. And I knew from growing other
sites in competitive industries that unless I did something crazy to stand out,
I was going to end up like pretty much every other site in the internetmarketing space - no traffic, and buried on the 10th page of Google. And I also
knew that publishing great content was one of those things that sounded nice
but didn't really work in the real world. Maybe you have seen this yourself -
you work hard to publish great content on your site all the time, but you
barely get any links and traffic for your effort. So I knew that, and that's
when I decided to utilize The Reconstruct Technique, and I -literally- doubled
my search engine traffic in two weeks. And here's exactly how I did it, and
exactly how you can do the same thing for your site. So it's time to break down
the exact three step process that I use.
So the first step is to
find content in your industry that's already done well in terms of attracting
links, social shares, comments, and traffic. One of the easiest ways to do this
is just to search for competitive keywords in Google. Because if you find a
piece of content that's ranking well in Google, you better believe that there
are a lot of links pointing to it. And if you want to just double check and
make sure that it's actually an authoritative page, you can put it into a tool
like ahrefs, MajesticSEO, and Open Site Explorer to see if there are a lot of
links pointing to it. In my case, I noticed that content around things like
'Google's ranking factors' and 'Google's 200 ranking symbols' tended to attract
a lot of links and that's the content I decided to use as the base of my Reconstruct. So now that you've identified a
piece of content with a proven track record of generating links, it's time to
create something even better. And actually this is why this strategy is called The
Reconstruct Technique.
Everyone's attracted to
number one, so what you are doing with step - 2 is taking the base content that
you found in step - 1 and then slapping twenty stories on top of it, and all of
the sudden you have the piece of content that everyone's talking about. So how
can you make something heads and shoulders above what's already out there?
Well, there are three strategies that work really well. The first is to make
your content more thorough. In my case, I noticed that most of the content out
there that talked about Google ranking, factors and talked about how there
-were- 100 of techniques, but they didn't even list all 100! And despite that,
they still generated a ton of links and social shares. You can also make your content
more up to date. I have found that despite Google's supposed preference for
fresh content, there's a lot of outdated stuff sitting on Google's first page.
So just making something that's out of date and updating it for today is one of
the easiest and best ways to make content that's clearly better than what's
already out there.
And finally, you can
make the content better designed than what's already out there. Now make no
mistake, design is huge, because it influences how valuable people perceive
your content to be. In general, the better designed it is, the higher the
perceived value. In my case, I noticed most of the Google Ranking Factors content was not only not thorough and out of date, but also really ugly. So I
decided to invest in nice custom banners for my blog posts. Now, once you have
something that's clearly the best out there, it's time to get the word out.
Now, how do you get the word out about your content? With good old-fashioned
email outreach. Now, most people approach email outreach link-building the
wrong way; they just email random people and beg for a link, and that's not
what we are doing here. We are strategically reaching out to people who are
very likely to link to us, specifically, people that linked to the inferior
content that you used as your base. And here's the exact word-for-word script
that I use to generate dozens of links to my piece of content.
Either way, keep up the
awesome work, which is significantly higher than most email outreach campaigns.
And as you know, today with links it's all about -quality- not quantity, and a lot
of those 15% were real gems, including a page rank 5 page link on a D-moz
listed site. And besides, the results speak for themselves: Less than two weeks
after publishing and promoting my post, my organic search engine traffic
doubled. So that's the power of The Reconstruct Technique, something myself and
dozens of readers have used to get better results from their content Thank you
for reading our blog.
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